15:08:53 12-MAY-04 1 DATA_NAME 15:08:53 12-MAY-04 2 Thank you from for accessing this. The sub ject of the is alcoholic drinks and will take about 15 minu tes to complete. It is carried out in accordance 3 You must be 18 years or older to take part in this. If you are not at least 18 years old do not continue. Please confirm that you are at least 18 years old 4 Yes 5 No 6 Thank you for taking the time to participate in this but re spondents must be aged 18 years or over. 7 Are you 8 First a few details about yourself 9 Male 10 Female 11 How old are you? 12 Under 18 13 18 to 24 14 25 to 34 15 35 to 44 16 45 to 54 17 55 to 64 18 65 or older 19 Thank you for taking the time to participate in this but re spondents must be aged 18 years or over. 20 Do you or does anybody work in any of these industries or professi ons? 21 Accountancy 22 Advertising 23 Computers or information technology 24 Marketing or market research 25 Alcoholic drink production or retailing 26 Banking or insurance 27 Grocery retailing 28 None of these 29 Which of the products on this card have you drunk in the last mont h either in licensed premises such as a restaurant, pub or bar or anywhere 30 Ale 31 Lager 32 Stout 33 Wine 34 Gin 35 Scotch Whiskey 36 Irish Whiskey 37 None of these 38 Which of the phrases on this card best describes how often you dri nk Scotch whisky? 39 Most days 40 Once a week or more often 41 More than once a month 42 More than once every three months 43 More than once every six months 44 Less often than once every six months 45 Please enter in the box below the names of any brands of Scotch wh isky that you can think of. 46 Please enter in the box below the names of any brands of Scotch wh isky that you have seen or hear anywhere recently. 47 Bells 48 Chivas Regal 49 Crianlarich 50 Famous Grouse 51 Glenfiddich 52 Glenmorangie 53 Grand Prix 54 Johnnie Walker Black Label 55 Johnnie Walker Red Label 56 Teachers 57 Whyte & Mackay 58 Bells 59 Chivas Regal 60 Crianlarich 61 Famous Grouse 62 Glenfiddich 63 Glenmorangie 64 Grand Prix 65 Johnnie Walker Black Label 66 Johnnie Walker Red Label 67 Teachers 68 Whyte & Mackay 69 Vat 69 70 Which of these brands of Scotch whisky have you heard of? 71 None of these 72 Which of these brands of Scotch whisky have you seen or heard any 73 None of these 74 Where did you see or hear 75 82 Other 83 Don@'t know 84 hat was it about? 87 Do you drink whisky only on premises such as a restaurant , pub or bar, or only at home or someone else@'s home, or do you d rink it both on licensed premises and at home? 88 Only on licensed premises 89 Only at home/someone else@'s home 90 Both on licensed premises and at home 91 How many glasses of Scotch whisky would you say you drank in the l ast seven days before today in pubs@, bars or restaurants? A glass is a single 93 How many glasses of Scotch whisky would you say you drank at home, either in your own home or someone else@'s in the last seven days before today? A glass is the equivalent of a single measure in a pub. 94 Please enter a quantity or check the Don@'t Know box 95 Do you drink Scotch whisky in your own home, in someone else@'s ho me or both? 96 Own home 97 Someone else@'s home 98 Both own and someone else@'s 99 Do you yourself buy the Scotch to drink at home or does someone el se usually buy it for you? 100 Usually buy it myself 101 Someone else usually buys it 102 Sometimes myself, sometimes someone else 103 Given as a gift 104 Other 105 Do you have a say in which brand of Scotch whisky they buy or do t hey decide, or do they always buy the same brand? 106 I have a say 107 I have no say 108 They always buy the same brand 109 Which brand do they buy? 110 Another brand 111 Don@'t know 112 Did they themselves decide to always buy that brand, or was that y our decision, or a decision made by both of you? 113 THEY DECIDED THE BRAND 114 I DECIDED THE BRAND 115 WE DECIDED JOINTLY 116 DON@'TKNOW/CAN@'T REMEMBER 117 Is there one brand that you ask for more often than any other? 118 YES 119 NO 120 Which brand or brands do they buy? 121 Another brand 122 Don@'t know 123 Which brand, if any, do they buy most often? 124 Another brand 125 No most often brand 126 Don@'t that you buy more often than any other? 128 Yes 129 No 130 Which brand do you buy most often? 131 Another brand 132 135 Which brands have you bought in the last six months? 136 Another brand 137 add to eleven.}!!$IM1 138 COUNTER 139 smooth ness of the taste %35.* Whether it is drunk in Scotland 144 Please allocate 11 points between the two statements!!The smoothne ss of the taste %35.* @>Whether it is drunk in Scotland %36. 145 Please allocate 11 points between the two statements!!@>The price ional the brand is %53.* Whether it is drunk in Scotland 162 Please allocate 11 points between the two statements!!How traditio nal the brand is %53.* @>Whether it is drunk in Scotland %54. 163 Please allocate 11 points between the two statements!!@>How tradit is dunk in Scotland %61.* The price of the brand 170 Please allocate 11 points between the two statements!!Whether it i s dunk in Scotland %61.* @>The price of the brand %62. 171 Please allocate 11 points between the two statements!!@>Whether it is dunk in Scotland %63.* The richness of the colour 172 Please allocate 11 points between the two statements!!Whether it i s dunk in Scotland %63.* @>The richness of the colour %64. 173 Please allocate 11 points between the two statements!!@>Whether it is dunk in Scotland %65.* How different it is to other brands 174 Please allocate 11 points between the two statements!!Whether it i s dunk in Scotland %65.* @>How different it is to other brands %66 . of the colour %71.* @>How different it is to other brands %72. 181 Please allocate 11 points between the two statements 202 Below are a number of phrases that have been used to describe bran ds of Scotch whisky. For each one please indicate which, if any, o f these brands it applies to. There is no right or wrong answer. E ach phrase can apply to all of the brands, none of them or any num ber. 203 Has a strong heritage 204 Is traditional 205 Is old-fashioned 206 Is different to others 207 Is a cheaper brand 208 Is a more expensive brand 209 A favourite in Scotland 210 A brand I like 211 Bells 212 Crianlarich 213 Famous Grouse 214 Grand Prix 215 Teachers 216 Whyte & Mackay 217 None oiment for a Scotch whisky.!$IM2!Have you seen t his 219 Yes 220 No 221 _!$IM2 222 Which brand 225 Yes 226 No 227 Which brand ?!!$IM3 228 Another brand
