THE FILTER TIP
The first Cigarette NEWS for over 40 years ..THE FILTER TIP that hold s throat i rrita nts
It is the commonsense method of preventing smoker's throat because it effectively retains irritant' acrids'
It protects lips and teeth from stain
It guards physical fitness because it traps' tobacco tar' It stops bits of tobacco getting into the throat.
It brings out the flavour by making the smoke
delightfully sweet and cool
SMOKE
CLEAN
SMOKE
Here are all the virtues ever claimed for cigarettes now combined in onedu Maurier Virginia -and substantiated this time by the du Maurier Filter Tip.
It is not enough to remove the irritants from the tobacco -all reputable manJfacturers do this. The active irritants are not developed until the tobacco is burnt. These can only be removed from the smoke itself -the du Maurier Filter Tip alone can do this.
du MAURI ~R
FILTER TIP VIRGINIA
10 for 6d. 20 for 1'.
Cleaner, more safisfying, smoother-the du Maurier Filter Tip ofiers an immense gain to your satisfaction and health.
,o"d,
A PRO DUCT OF PETE R JACK SO N 217 P ICCAD I L LV LO N DON WI J
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